We got the domain name first and knew we could build a store later. Admittedly, most people start with a store that they sell stuff out of. Our name is short and memorable. It could be used as a shortcut or a brand that augments a real online pet store. Potential buyers would be companies like Pet Smart, Petco or even Pet City.
It might go something like this:
Hi There Pet City!
We know you are a great company because we have shopped Pet City for years. We recently moved and wanted to get some of your home-made Pet City treats but found out you don’t sell online. Bummer…
In your case 1-Pet.com could be used as your main domain name when you build an ecomerce site and use petcitypetshops.net to forward to 1-Pet.com
- your business value with a dot com name would increase if you decided to sell
- users would appreciate how easy it is to remember 1-Pet.com
- especially since 1-Pet looks like a phone number
…or something like this:
We live in Los Angeles, have a great office dog named Jack, and like piña coladas. (And gettin’ caught in the rain.)
The XYZ Doohickey Company was founded in 1991, and has been providing quality doohickeys to the public ever since. Located in Gotham City, XYZ employs no one and does all kinds of awesome things for the Gotham community.